Site speed testing
Ensure Inkwell site performance consistently meets or exceeds high standards as foundation to scale Digital Marketing globally, increase conversion rates, and enable SEO.
- Site Speed KPIs (go/inkwellsitespeedKPIs) - A comparison of Page Load Time, TTFB, and DOM Complete time between microsite subdomains relative to comparable Product pages on Desktop and Mobile for U.S. visitors. The calculation for each microsite subdomain includes all child pages and is the 90th percentile of the data set.
- Harrier (http://go/inkwell/harrier) - LinkedIn's internal analytic and debugging site performance tool.
- Google Analytics 360 Site Speed Timings Report - Offers Page Load Time and DOM timing information with additional dimensions for individual landing pages (e.g. device type, region, page views, traffic source, etc). Quicklinks to report for individual BUs below:
- Image Processing Guidelines (go/inkwell/images) - Step-by-step instructions and best practices to optimize images for site speed and SEO.