Edit your images following the specs.
Images in different renditions
Rendition sets refer to an image cut for each device or cut to the 5 main breakpoints:
Desktop
Tablet Landscape
Tablet Portrait
Mobile Landscape
Mobile Portrait
Image Specs
1x versions of images are required. 2x versions are optional, but highly recommended for the images to display in the best quality in large devices.
Standard Resolution (@1x)
Desktop | Tablet Landscape | Tablet Portrait | Mobile Landscape | Mobile Portrait |
1920x400 | 1024x275 | 768x300 | 667x250 | 375x250 |
"Retina" Resolution (@2x)
Desktop | Tablet Landscape | Tablet Portrait | Mobile Landscape | Mobile Portrait |
3840x400 | 2048x550 | 1536x600 | 1334x500 | 750x500 |
4 Column Layout
Download the PSD templateImages in different renditions
Rendition sets refer to an image cut for each device or cut to the 5 main breakpoints:
Desktop
Tablet Landscape
Tablet Portrait
Mobile Landscape
Mobile Portrait
Image Specs
1x versions of images are required. 2x versions are optional, but highly recommended for the images to display in the best quality in large devices.
Standard Resolution (1x)
Desktop | Tablet Landscape | Tablet Portrait | Mobile Landscape | Mobile Portrait |
264xH | 232xH | 168xH | 635xH | 343xH |
"Retina" Resolution (2x)
Desktop | Tablet Landscape | Tablet Portrait | Mobile Landscape | Mobile Portrait |
528xH | 464xH | 336xH | 1270xH | 686xH |
3 Column Layout
Download the PSD templateImages in different renditions
Desktop
Tablet Landscape
Tablet Portrait
Mobile Landscape
Mobile Portrait
Image Specs
Standard Resolution (1x)
Desktop | Tablet Landscape | Tablet Portrait | Mobile Landscape | Mobile Portrait |
360xH | 315xH | 230xH | 635xH | 343xH |
"Retina" Resolution (2x)
Desktop | Tablet Landscape | Tablet Portrait | Mobile Landscape | Mobile Portrait |
720xH | 630xH | 480xH | 1270xH | 686xH |
2 Column Layout
Download the PSD templateImage in different renditions
Desktop
Tablet Landscape
Tablet Portrait
Mobile Landscape
Mobile Portrait
Image Specs
Standard Resolution (1x)
Desktop | Tablet Landscape | Tablet Portrait | Mobile Landscape | Mobile Portrait |
552xH | 480xH | 352xH | 635xH | 343xH |
"Retina" Resolution (2x)
Desktop | Tablet Landscape | Tablet Portrait | Mobile Landscape | Mobile Portrait |
1104xH | 960xH | 704xH | 1270xH | 686xH |
1 Column Layout
Download the PSD templateImages in different renditions
Desktop
Tablet Landscape
Tablet Portrait
Mobile Landscape
Mobile Portrait
Image Specs
Standard Resolution (1x)
Desktop | Tablet Landscape | Tablet Portrait | Mobile Landscape | Mobile Portrait |
1128xH | 976xH | 720xH | 635xH | 343xH |
"Retina" Resolution (2x)
Desktop | Tablet Landscape | Tablet Portrait | Mobile Landscape | Mobile Portrait |
2256xH | 1952xH | 1440xH | 1270xH | 686xH |
Rectangular Images
Standard: 744x360 (1x)
Retina: 1488x720 (2x)
Square Images
Standard: 360x360 (1x)
Retina: 720x720 (2x)
Images in different renditions
Rendition sets refer to an image cut for each device or cut to the 5 main breakpoints:
Desktop
Tablet Landscape
Tablet Portrait
Mobile Landscape
Mobile Portrait
Image Specs
1x versions of images are required. 2x versions are optional, but highly recommended for the images to display in the best quality in large devices.
Standard Resolution (@1x)
Desktop | Tablet Landscape | Tablet Portrait | Mobile Landscape | Mobile Portrait |
696x600 | 601x500 | 441x455 | 667x250 | 375x350 |
"Retina" Resolution (@2x)
Desktop | Tablet Landscape | Tablet Portrait | Mobile Landscape | Mobile Portrait |
1392x1200 | 1202x1000 | 882x910 | 1334x500 | 750x700 |
Art Deco Icons
Newly developed by the Art Deco team, these icon illustrations are where LinkedIn's brand is headed. The current icons are already loaded into Inkwell, but should you want to create something custom please follow this guide.
Download the AI guideSocial Share Image
Inkwell provides a default social share image that populates when a user shares a page, but if you want to create something custom for your site use this template to ensure compatibility with a wide range of social media sites.
Download the PSD templateArt Deco Default | Inkwell Small | Inkwell Large |
56x56 | 72x72 | 128x128 |
Art Deco icons are created in Illustrator at 56px by default, they can then be exported to Photoshop in order to upsize them to 72px or 128px.
Total Area | Content Safe Area |
1200x630 | 844x630 |
Art Deco icons are created in Illustrator at 56px by default, they can then be exported to Photoshop in order to upsize them to 72px or 128px.
Editing on PSD template
Image Naming
Naming Format
Definitions
- Content: What is being portrayed in the image? Provide just enough context that someone will have a fairly certain idea of what’s in the image without being overly descriptive and needlessly extending the file name.
- Purpose: Where will this image be used on your site? Is it a banner, a square reference card background or an icon for a basic list? Giving some indication of how the images is intended to be used helps keep things organized.
- Breakpoint: With support for 3 main breakpoints (desktop, tablet, mobile) built into the platform, any file uploaded will need to call out what breakpoint it was designed for. This helps tremendously when creating image renditions.
- Orientation: Applicable only for images created for tablet and mobile, this ensures a clear and efficient image rendition process. While not required, a more tailored experience is possible when designing images for device orientation.
- Resolution: Inkwell currently supports 2x images. 2x images are needed to deliver a crisp, sharp experience on “Retina” (pixel dense) displays. While not required, it is strongly recommended that all standard resolution assets have 2x alternates.
- File Type: What type of file are you uploading to the DAM? Supported image types include JPG, PNG, GIF. Downloadable files include ZIP, PDF, DOC, DOCX, etc.
Example
Standard (@1x):
beach-herobanner-dsk.jpg
beach-herobanner-tab-land.jpg
beach-herobanner-tab-port.jpg
beach-herobanner-mob-land.jpg
beach-herobanner-mob-port.jpg
Retina (@2x):
beach-herobanner-dsk-2x.jpg
beach-herobanner-tab-land-2x.jpg
beach-herobanner-tab-port-2x.jpg
beach-herobanner-mob-land-2x.jpg
beach-herobanner-mob-port-2x.jpg
*Note: Please use all lower case, hyphens for spaces, and no special characters.
Recommended Optimization Tools
Optimizilla
- Side-by-side comparisons of the image before and after optimization
- Adjustable compression level to see the effect on image size
- Allows 20 images per run
- Supports PNG or JPG images
Compressor.io
- Supports up to 10 MB of files per run
- Supports JPG, PNG, GIF, SVG file types
- Lossy optimization - produces savings of at least 60% of the initial file weight and savings of 80% to 90% occurring frequently (in most cases, you will not be able to tell the optimized result from the original, even upon close inspection).
- Lossless optimization - will save as much file weight as possible without altering a single pixel, hence the name “lossless” - meaning no information is lost.
Optimization & Page Performance