Flexible Column Frame Reference Card Tour Miscellaneous

Images in different renditions

Rendition sets refer to an image cut for each device or cut to the 5 main breakpoints:

Desktop

Tablet Landscape

Tablet Portrait

Mobile Landscape

Mobile Portrait

Image Specs

1x versions of images are required. 2x versions are optional, but highly recommended for the images to display in the best quality in large devices.

Standard Resolution (@1x)

Desktop Tablet Landscape Tablet Portrait Mobile Landscape Mobile Portrait
1920x400 1024x275 768x300 667x250 375x250

"Retina" Resolution (@2x)

Desktop Tablet Landscape Tablet Portrait Mobile Landscape Mobile Portrait
3840x400 2048x550 1536x600 1334x500 750x500

Images in different renditions

Rendition sets refer to an image cut for each device or cut to the 5 main breakpoints:

Desktop

Tablet Landscape

Tablet Portrait

Mobile Landscape

Mobile Portrait

Image Specs

1x versions of images are required. 2x versions are optional, but highly recommended for the images to display in the best quality in large devices.

Standard Resolution (1x)

Desktop Tablet Landscape Tablet Portrait Mobile Landscape Mobile Portrait
264xH 232xH 168xH 635xH 343xH

"Retina" Resolution (2x)

Desktop Tablet Landscape Tablet Portrait Mobile Landscape Mobile Portrait
528xH 464xH 336xH 1270xH 686xH

Images in different renditions

Desktop

Tablet Landscape

Tablet Portrait

Mobile Landscape

Mobile Portrait

Image Specs

Standard Resolution (1x)

Desktop Tablet Landscape Tablet Portrait Mobile Landscape Mobile Portrait
360xH 315xH 230xH 635xH 343xH

"Retina" Resolution (2x)

Desktop Tablet Landscape Tablet Portrait Mobile Landscape Mobile Portrait
720xH 630xH 480xH 1270xH 686xH

Image in different renditions

Desktop

Tablet Landscape

Tablet Portrait

Mobile Landscape

Mobile Portrait

Image Specs

Standard Resolution (1x)

Desktop Tablet Landscape Tablet Portrait Mobile Landscape Mobile Portrait
552xH 480xH 352xH 635xH 343xH

"Retina" Resolution (2x)

Desktop Tablet Landscape Tablet Portrait Mobile Landscape Mobile Portrait
1104xH 960xH 704xH 1270xH 686xH

Images in different renditions

Desktop

Tablet Landscape

Tablet Portrait

Mobile Landscape

Mobile Portrait

Image Specs

Standard Resolution (1x)

Desktop Tablet Landscape Tablet Portrait Mobile Landscape Mobile Portrait
1128xH 976xH 720xH 635xH 343xH

"Retina" Resolution (2x)

Desktop Tablet Landscape Tablet Portrait Mobile Landscape Mobile Portrait
2256xH 1952xH 1440xH 1270xH 686xH

Rectangular Images

Standard: 744x360 (1x)

Retina: 1488x720 (2x)

Square Images

Standard: 360x360 (1x)

Retina: 720x720 (2x)

Images in different renditions

Rendition sets refer to an image cut for each device or cut to the 5 main breakpoints:

Desktop

Tablet Landscape

Tablet Portrait

Mobile Landscape

Mobile Portrait

Image Specs

1x versions of images are required. 2x versions are optional, but highly recommended for the images to display in the best quality in large devices.

Standard Resolution (@1x)

Desktop Tablet Landscape Tablet Portrait Mobile Landscape Mobile Portrait
696x600 601x500 441x455 667x250 375x350

"Retina" Resolution (@2x)

Desktop Tablet Landscape Tablet Portrait Mobile Landscape Mobile Portrait
1392x1200 1202x1000 882x910 1334x500 750x700

Art Deco Icons

Newly developed by the Art Deco team, these icon illustrations are where LinkedIn's brand is headed. The current icons are already loaded into Inkwell, but should you want to create something custom please follow this guide.

Download the AI guide

Social Share Image

Inkwell provides a default social share image that populates when a user shares a page, but if you want to create something custom for your site use this template to ensure compatibility with a wide range of social media sites.

Download the PSD template
Art Deco Default Inkwell Small Inkwell Large
56x56 72x72 128x128

Art Deco icons are created in Illustrator at 56px by default, they can then be exported to Photoshop in order to upsize them to 72px or 128px.

Total Area Content Safe Area
1200x630 844x630

Art Deco icons are created in Illustrator at 56px by default, they can then be exported to Photoshop in order to upsize them to 72px or 128px.

Photoshop Pixlr Editor Fotor Editor File Naming Convention

Editing on PSD template

Image Naming

Naming Format

Definitions

 

  1. Content: What is being portrayed in the image? Provide just enough context that someone will have a fairly certain idea of what’s in the image without being overly descriptive and needlessly extending the file name.
  2. Purpose: Where will this image be used on your site? Is it a banner, a square reference card background or an icon for a basic list? Giving some indication of how the images is intended to be used helps keep things organized. 
  3. Breakpoint: With support for 3 main breakpoints (desktop, tablet, mobile) built into the platform, any file uploaded will need to call out what breakpoint it was designed for. This helps tremendously when creating image renditions. 
  4. Orientation: Applicable only for images created for tablet and mobile, this ensures a clear and efficient image rendition process. While not required, a more tailored experience is possible when designing images for device orientation. 
  5. Resolution: Inkwell currently supports 2x images. 2x images are needed to deliver a crisp, sharp experience on “Retina” (pixel dense) displays. While not required, it is strongly recommended that all standard resolution assets have 2x alternates. 
  6. File Type: What type of file are you uploading to the DAM? Supported image types include JPG, PNG, GIF. Downloadable files include ZIP, PDF, DOC, DOCX, etc.

 

Example

Standard (@1x):

beach-herobanner-dsk.jpg
beach-herobanner-tab-land.jpg
beach-herobanner-tab-port.jpg
beach-herobanner-mob-land.jpg
beach-herobanner-mob-port.jpg

Retina (@2x):

beach-herobanner-dsk-2x.jpg
beach-herobanner-tab-land-2x.jpg
beach-herobanner-tab-port-2x.jpg
beach-herobanner-mob-land-2x.jpg
beach-herobanner-mob-port-2x.jpg

*Note: Please use all lower case, hyphens for spaces, and no special characters.

 

Recommended Optimization Tools

Optimizilla

  • Side-by-side comparisons of the image before and after optimization
  • Adjustable compression level to see the effect on image size
  • Allows 20 images per run
  • Supports PNG or JPG images

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Compressor.io

  • Supports up to 10 MB of files per run
  • Supports JPG, PNG, GIF, SVG file types
  • Lossy optimization - produces savings of at least 60% of the initial file weight and savings of 80% to 90% occurring frequently (in most cases, you will not be able to tell the optimized result from the original, even upon close inspection).
  • Lossless optimization - will save as much file weight as possible without altering a single pixel, hence the name “lossless” - meaning no information is lost.

Go to page

Optimization & Page Performance