TIPS:

  • Choose approved background colors, which are available in Inkwell.
  • Use no more than two colors (excluding white). Using too many colors are distracting.
  • Use a band of white between color backgrounds to avoid too many background colors on one page.
  • Avoid using textured or patterned backgrounds to keep the design simple and clean.
  • The most dominant background colors are White #FFFFFF, Amber 10 #FDFAF5, and Warm Grey 10 #FAFAF9.
  • Check the color contrast of illustration/photography and background colors to avoid blending.
  • Use existing Inkwell colors (shades of black) for text

TIPS:

  • Use a maximum of two accent colors to avoid color overload. These can be in addition to two background colors. 
  • Pay attention to the color contrast when using illustration and photography. 
  • Avoid using accent colors on large portions of a page. 
  • Use a larger font size (above 18px for) the text link on accent colors to ensure there’s enough color contrast. 
  • Use existing Inkwell colors (shades of black) for text.