Source Sans is LinkedIn’s primary type family and should be used whenever possible to communicate key brand messages in headlines and display copy. It’s available in multiple weights, complete with italics, but please narrow your use to “Light” through “Semi-bold” in most instances. Source Sans is accompanied by Source Serif (for use as a “reader” font in blogs and long form text) and Source Code (for use when a monospace, fixed width font is needed). Download the Source Font Family
Source Sans must be used for headline, display and body copy in all offline marketing materials, and select digital materials where the fonts can be embedded or served online. Example usage can be found below.