We love that you want to share your LinkedIn knowledge with others! There are so many ways to do that, whether it's consulting, training, film, and/or books. Here are some helpful guidelines.
Referencing LinkedIn in your business and branding
If you are planning on creating a business related to LinkedIn or providing LinkedIn consulting or training services, we want people to know your services come from you, not LinkedIn.
Examples
Do
- You may use the LinkedIn trademark in standard characters with no stylization accompanied with the ® symbol to describe the services that you offer: LinkedIn®
Don't
- Don’t copy or imitate LinkedIn’s website design, typeface, colors, graphics, or imagery.
- Don’t adopt names that are confusingly similar to the Brand.
- Don’t use the LinkedIn® trademark, Linkedin Logo, or [in] Logo in your social media account name, handle, or in social media posts other than in a descriptive manner to describe the services that you offer.
- Don’t register or use a domain name that includes Linkedin in any part of the domain name.
- Don’t use the Brand in a way that implies sponsorship, affiliation with or endorsement by LinkedIn of your products or services.
- Don’t feature photos with the LinkedIn® trademark, Linkedin Logo, or [in] Logo to falsely imply a sponsorship, affiliation, or endorsement with LinkedIn.
- Don’t make the words “LinkedIn” or “in” the most prominent feature of your business or materials related to your business.
- As noted in these Branding Guidelines, use of the [in] Logo is restricted to specific use cases, and should never be the most prominent feature of your business.
- Use of the LinkedIn Logo is not permitted unless you have a separate License with LinkedIn.
Referencing LinkedIn in text
When referring to our company, the full name is LinkedIn Corporation. When referring to our services, the LinkedIn® trademark must be used consistent with these guidelines.
The LinkedIn® trademark should always be accompanied by the ® symbol.
Use LinkedIn as an adjective
LinkedIn® Professional Services
No apostrophe
Professional networking site LinkedIn®
LinkedIn®’s professional services
No abbreviations and/or variations in spelling
LinkedIn®
Linkdin
Books & Digital Media
Book covers and titles (including e-books, podcasts, periodicals, and newsletters) must follow the below guidance.
Please email trademarkrequest@linkedin.com with a mockup of your proposed publication and/or title for review and approval. Due to internal bandwidth limitations, all requests must be made in English.
To discuss modifying materials that are not consistent with the LinkedIn Brand and User Agreements, please email linkedinbookrequest@kutakrock.com.
No use as the first word or the dominant portion
A Guide for LinkedIn®
LinkedIn® Guide
LinkedIn® must never be utilized as the first word or the dominant portion of your title or book cover.
No stylization
How to use LinkedIn®
You may use the LinkedIn trademark in standard characters with no stylization accompanied with the ® symbol in the title of your book, podcast, newsletter, article, or any other print/electronic publication.
No Logos
Never use the LinkedIn or [in] Logo within the title of your book, podcast, newsletter, article, or any other print or electronic publication.
Always use the trademark symbol
LinkedIn®
LinkedIn® must be accompanied by the ® symbol.
Don’t emphasize the brand
GAIN AN ADVANTAGE ON LINKEDIN®
LinkedIn® must not be emphasized by using a different color than the rest of the title. LinkedIn® must be written using the same color, font, and size as the rest of the words.
Don't use a color or layout similar to the LinkedIn platform (e.g. the LinkedIn homepage and/or company pages)
Your publication cover or podcast cover must not be a color similar to the color and layout of the LinkedIn platform. Most importantly, please do not use our signature blue color.
Use our two standard languages
LinkedIn®
LinkedIn领英 ®
LinkedIn® must be displayed in standard English characters (LinkedIn®) or Chinese characters (LinkedIn领英 ®).
Include the following disclaimer
LinkedIn is the registered trademark of LinkedIn Corporation or its affiliates. The use of the LinkedIn trademark in connection with this product does not signify any affiliation with or endorsement by LinkedIn Corporation or its affiliates.
Other usage
Here are additional use-case examples for proper application of the LinkedIn Brand:
Film, Television & Non-News Media
If you are a member of the media with a specific request, or you would like to use the LinkedIn Brand in television, film, or video production please contact trademarkrequest@linkedin.com.
Due to internal bandwidth limitations, all requests should be made in English, with an English translation of your script and/or text.
Searches & Keywords
LinkedIn does not permit the use of the Brand as keywords in ad searches.
Screenshots & Screen Recordings
LinkedIn allows members to use screenshots or screen recordings of the LinkedIn homepage, company page or products pages for instructive, education or illustrative purposes. Do not change their appearance or superimpose graphics, photos, or ad copy.
We do not allow the use of screenshots or screen recordings that display an image or personal information about LinkedIn users unless:
- The screenshot or screen recording includes only your own personally identifiable information; or
- All images and/or personal information (including member identification numbers) are blurred and cannot be used to identify any LinkedIn member other than yourself; or
- You have obtained written permission from all identified users to have their personally identifiable information displayed in a screenshot or screen recording.
Manufactured products
LinkedIn does not permit the use of the Brand on manufactured products. This includes but is not limited to: t-shirts, jackets, mugs, stickers, decals, and other memorabilia.