LinkedIn Branding Guidelines

LinkedIn permits its members, third party developers, partners and the media ("you") to use its name, trademarks, logos, web pages, screenshots and other brand features (the LinkedIn "Brand Features", "Marks" or "logos") only in limited circumstances and as specified in these Guidelines. By using LinkedIn's Marks, you agree to adhere to these Guidelines and specifically to the Use Requirements and Terms below. If you have a separate agreement with LinkedIn that addresses use of the LinkedIn brand, that agreement shall govern your use of the LinkedIn Marks.

I. Our Trademarks

LinkedIn, the LinkedIn logo, the IN logo and InMail are registered trademarks or trademarks of LinkedIn Corporation and its affiliates in the United States and/or other countries.

You should include this attribution, as applicable, with your other trademark and copyright notices.

II. Use of the "LinkedIn" Name in Text

When referring to our company, the full name is LinkedIn Corporation. When referring to our services, the LinkedIn name should be written as one word and used as an adjective followed by a description of our services in a form similar to the following examples:

  • LinkedIn® professional networking services
  • LinkedIn™ recruiting services

The LinkedIn name should always be accompanied by either the ® or ™ symbol. See Attribution under the Use Requirements and Terms, for further information.

III. LinkedIn Logos

Logos For Use By LinkedIn Members

As a LinkedIn member, you may use the downloadable logos to provide or designate a link to your personal profile on the LinkedIn website, or to a Group or Company page on the LinkedIn website, or to LinkedIn's home page.

You may use words in connection with the IN logo to indicate the link to your profile, company or group, provided that: (i) the words displayed next to the IN logo are in a different font and color (in comparison to the IN logo), and preferably in black; and (ii) the clear space rules set forth in the Use Requirements and Terms are followed. Examples of such use are as follows:

  • Examples of logo use for LinkedIn members

Logos For Use By Third Party Developers

As a Third Party Developer of LinkedIn, you may download logos for use on your website and in connection with your application which offers access to the LinkedIn website via the LinkedIn API's. Your use of the logos is subject to: (i) the applicable API terms of use or such other agreement between you and LinkedIn; (ii) your compliance with the Platform Guidelines, as well as these Guidelines.

You may use the LinkedIn name and other words in connection with the IN logo to indicate that the content you are displaying comes from LinkedIn or to describe the LinkedIn information provided through the application, provided that: (i) the words displayed next to the IN logo are in a different font and color (in comparison to the IN logo), and preferably in black; (ii) the clear space rules set forth in the Use Requirements and Terms are followed; (iii) the LinkedIn name, if used, is accompanied by either the ® or ™ symbol as required by these Guidelines; and (iv) the IN logo is not used as the icon for a mobile application or a favicon.  Examples of such use are as follows:

  • Logo usage examples for third parties

Logos For Use By Partners

If you have a current agreement with LinkedIn, other than a license to LinkedIn's APIs, you may download logos for use in accordance with the terms of your agreement with LinkedIn and these Guidelines.

Logos For Use By the Media

Logos may be downloaded for use in reporting on LinkedIn's business.  These logos may not be altered, combined with other marks or used in a misleading manner. Your use of these logos is subject to your compliance with these Guidelines.

Specific Logo Requests

If you are a member of the media and have any specific requirements, please contact us at brandrequest@linkedin.com.

IV. Screenshots

You may use a standard LinkedIn screenshot (an image of our homepage or company page or products pages) in either print (book, magazine, journal, newspaper) or digital (web page, DVD, CD) formats for an instructive, educational or illustrative purpose. You may not superimpose graphics, photos, or ad copy on the screenshot or otherwise change the look of the screen-captured image.

You may also not use a screenshot of LinkedIn's personal profile pages or groups pages, nor may you use a screenshot which discloses an image or personal information about individual LinkedIn users unless: (i) the screenshot includes only your personally identifiable information; (ii) all images and/or personal information of individual LinkedIn users (including member identification numbers) is obfuscated and such user(s) cannot be identified; or (iii) you have obtained written permission from all identified users to have their personally identifiable information displayed on the screenshot and to use such screenshot in the manner you intend.  The treatment of personal information of LinkedIn users is covered by LinkedIn's Privacy Policy.

V. Books or Printed Materials

LinkedIn does not allow the use of its logos or the name "LinkedIn" in the title or otherwise on the cover of books or other publications without prior written permission of LinkedIn.  If you are interested in using the LinkedIn name or logos in a publication, please submit your request using this Request for Permission Form.

For use of screenshots in a book or other printed materials, see "Screenshots" above.

VI. Film and TV

If you would like to use LinkedIn’s logos in a television or film or video production, please submit your request using this Request for Permission Form.

VII. Blogs

LinkedIn does not allow the use of the name LinkedIn in the title of blogs or otherwise in the blog except as a descriptive reference to LinkedIn or its services.  LinkedIn does not allow use of its logos in blogs except as permitted for LinkedIn members as permitted in these Guidelines.

VIII. Manufactured Items

Generally, LinkedIn does not permit the use of its Marks on manufactured products (T-shirts, packaging, other memorabilia).  If you wish to use LinkedIn’s Marks on manufactured items, please submit your request using the Request for Permission Form and we will consider the request.

IX. Use Requirements and Terms

All permitted uses of the LinkedIn Marks must conform to the following guidelines:

Logo Display:  The LinkedIn logo must stand alone.  You must maintain a minimum amount of space between the LinkedIn logo and other graphic or textual elements.  To preserve the integrity and clarity of the logo, a standard area of "clear space" should be maintained around the logo in all uses. The minimum clear space is defined as "2x" where "x" is measured by the width of the type stroke of the letter "i" in the logo.

  • Required clear space for the LinkedIn logo

Logo and Background Color:  The LinkedIn logo should always be used in color for online use. The LinkedIn logo should also be used in color for print applications unless the color version is not practical, in which case the logo can be reproduced in solid black. The preferred background color for the logo is solid white. When a solid white color is not practical, it may be used on a solid, light background color. The high resolution logo must be used for all print applications. High resolution logos can be downloaded here. If you are a member of the media and have any specific requirements, please contact us at brandrequest@linkedin.com.

Logo Size: The LinkedIn logos may be provided in different sizes/resolutions in transparent PNG format. To ensure the logo resolution and quality are not degraded, these logos may not be enlarged beyond their native/maximum size. Vector EPS logos may be enlarged beyond their native size. The minimum size is 21px tall on screen, or 0.25" tall (6.35mm) in print applications, measured by the height of the "in" box.

No Modification: The LinkedIn Marks must be used as provided by LinkedIn with no modifications.  Don’t remove, distort or alter any element of the Marks, including changing any colors.  Do not shorten, abbreviate, or create acronyms out of the Marks.

No Confusingly Similar Marks:  Don’t use the Marks in a manner that might create potential confusion as to the owner of the LinkedIn Marks or imply that LinkedIn is the source of your products or services.

No Incorporation:  Don’t incorporate the LinkedIn Marks into your own product name, service names, trademarks, logos, company names, domain names, website title, publication title, application icon, favicon, or the like.  Don’t incorporate or use the IN logo as part of a word.

No Generic Use:  Don’t use the LinkedIn Marks in a way that suggests a common, descriptive, or generic meaning.

No Plural or Possessive Use:  Never use the LinkedIn Marks in the plural or possessive form.

Domain Names:  Don’t register the LinkedIn Marks as domain names or as any part of a domain name.

Trade Dress:  Don’t copy or imitate LinkedIn’s website design, typefaces, distinctive color, graphics designs or imagery.

Endorsement:  Don’t display the LinkedIn Marks in any manner that might imply a relationship or affiliation with, sponsorship, or endorsement by LinkedIn, or that can be reasonably interpreted to suggest that any content has been authorized by or represents the views or opinions of LinkedIn or LinkedIn personnel.

Prominence:  Don’t display the LinkedIn Marks as the primary or most prominent feature on your web page or in any non-LinkedIn materials.

Disparagement:  Do not use the LinkedIn Marks in a manner that would disparage LinkedIn Corporation or its products or services.

Violation of Law:  Don’t display the LinkedIn Marks on any web site that contains or displays adult content, promotes gambling, involves the sale of tobacco or alcohol to persons under twenty-one years of age, or otherwise violates any law or regulation.

Objectionable Use:  Don’t display the LinkedIn Marks in a manner that is in LinkedIn’s sole opinion misleading, unfair, defamatory, infringing, libelous, disparaging, obscene or otherwise objectionable to LinkedIn.

Attribution:  The LinkedIn Marks must be accompanied by the appropriate ® or ™ symbol. If you use the Marks outside the United States, please see Use Outside the US below.

Use Outside the US:  Trademark rights vary from country to country.  Some countries have penalties for improper use of the registration symbol ®. If using the Marks on sites based outside the United States, use the ™ symbol unless otherwise noted in these Guidelines.

Termination:  LinkedIn may ask you to stop using the Marks at any time.  You agree to stop using the Marks within a reasonable period of LinkedIn's request, but in no situation, more than seven (7) days after LinkedIn's request.

Reservation of Rights:  LinkedIn is the owner of all rights in the Marks and reserves all rights save the limited license granted here.  Your use of the Marks pursuant to this license shall not be construed as limiting any of LinkedIn's rights in the Marks.

LINKEDIN DISCLAIMS ANY WARRANTIES THAT MAY BE EXPRESS OR IMPLIED BY LAW REGARDING THE LINKEDIN MARKS (TO THE EXTENT PERMITTED BY LAW), INCLUDING WARRANTIES AGAINST INFRINGEMENT.

X. Additional Information

LinkedIn requires that you conform to these Guidelines in your use of any Brand Features.  We may modify these Guidelines at any time and your continued use of the Brand Features will constitute your consent to such modifications. LinkedIn has complete discretion in determining if your use violates any of the Guidelines.

If you would like to make use of the Brand Features in a manner not within the following Guidelines, you must seek our prior written permission by submitting the Request for Permission Form.

For assistance in understanding these Guidelines, contact us.