The LinkedIn logo uses three colors: LinkedIn Blue, black, and white. Primarily the logo should be used on a white background for maximum impact and clarity. In cases where the 2-color logo or [in] is not appropriate, the following versions are available for use:

The same rules apply to the usage of our [in] mark. A number of logo and [in] box assets in different file formats and sizes are available for download. Never attempt to recreate the logo – always use the artwork provided and adhere to the usage guidelines.

When making use of our logo, be sure to follow the guidlines as outlined in our brand policies. If you would like to make use of our logo or other brand features in a manner not within the guidelines, you must seek our prior written permission by submitting a Request for Permission Form.

Have questions about how to properly use our logo or other brand features? Contact us at brandrequest@linkedin.com.

The minimum clear space is defined as x, measured by the width of the vertical stroke of the letter ‘i’, or the space between the word ‘Linked’ and the [in]. The minimum clear space of 2x should always be applied. Try to maximize clear space whenever possible.

The minimum size of our logo and [in] is 21px on screen, or 0.25in (6.35mm) in print, measured by the height of the [in]. In exceptional circumstances, smaller sizes for print may be necessary (e.g. on event merchandise). In such cases, legibility should always be your top priority – always ensure the ® and ™ symbols are clearly visible.

Ideally the logo is to be used on a white background for maximum impact and clarity. When this is not possible, be sure to choose background colors or photos that provide sufficient contrast with the logo.

1. Use the two-color logo on white or light-colored backgrounds or photos. The ‘in’ is to remain white.
2. Use the two-color reverse logo on dark backgrounds or photos that provide sufficient contrast for all logo components. The ‘in’ is to remain white.
3. Use the solid white logo on dark-colored backgrounds or photos. The ‘in’ should be transparent.
   
4. Use the solid black logo on white or light colored backgrounds or photos, or in one-color print applications. The 'in' should be transparent.

The LinkedIn mark must be accompanied by the appropriate ® or ™ symbol. Trademark rights vary from country to country. Some countries have penalties for improper use of the registration symbol ®. Ensure the appropriate mark is used according to the rules below:

Use this version for digital materials served on LinkedIn.com (e.g. product microsites, ads)

Use this version for print and digital materials not served on LinkedIn.com (e.g. emails, case studies, presentations)

Always ensure the logo appears with its ® or ™ trademark symbol unless:

• The logo already appears once in the design, page, etc. with trademark displayed.
  
• The logo is reduced to a size where the trademark symbol would no longer be visible or legible.
  

Don't recreate the logo. You can download everything you need here.

Make sure the minimum clear space is applied to the logo and [in]. Maximize clear space wherever possible.

Ensure that either the ™ or the ® is clearly legible at an adequate size next to the logo.

Make sure the logo reads clearly and has sufficient contrast with a background color or photo.

Drop shadows, bevels, gradients, and strokes don't mix with the LinkedIn logo.

The LinkedIn logo should never be redrawn, distorted, rotated, or added to.

Our logo likes to stay LinkedIn blue, black, or white. Don't fill it with a pattern or a photo.

Our lovely [in] likes to keep it's corners gently rounded just as is. It should never be a circle, a square, a triangle, or a trapezoid.