The LinkedIn corporate palette consists of three colors: LinkedIn blue, black, and white. LinkedIn Blue is the core of our brand identity and should appear whenever possible for members to immediately identify our brand.

Various shades of cool gray can be used to add texture and depth to text, backgrounds, and illustrations. A few examples of some of our grays are outlined below:

More examples of cool grays can be found in the extended palette below.

The LinkedIn accent palette consists of four bright colors chosen to have high visibility. These colors should be used sparingly for feature design elements in the following order:

The LinkedIn extended palette is a comprehensive set of colors chosen primarily to offer flexibility in data visualization. These colors should be used sparingly, with the corporate and accent colors dominating the design.

See examples of how these colors are used in data visualizations. You can also download quick reference guides with accurate color breakdowns for print and screen to help guide your designs.

Our colors have been carefully chosen to work well with our corporate palette. Stick to these colors and you can't go wrong.

Accent colors don't dominate a design, they compliment our corporate color palette.

The 'eye dropper' or color sampling tool is inacurrate. For best color reproduction, follow the numbers in the color guidelines.