Corporate color palette

The LinkedIn corporate palette consists of three colors: LinkedIn blue, black, and white. LinkedIn Blue is the core of our brand identity and should appear whenever possible for members to immediately identify our brand.

  • LinkedIn's primary color palette

Various shades of cool gray can be used to add texture and depth to text, backgrounds, and illustrations. A few examples of some of our grays are outlined below:

  • LinkedIn's accent gray

More examples of cool grays can be found in the extended palette below.

Accent palette

The LinkedIn accent palette consists of four bright colors chosen to have high visibility. These colors should be used sparingly for feature design elements in the following order:

  • LinkedIn's primary accent palette

Extended accent palette

The LinkedIn extended palette is a comprehensive set of colors chosen primarily to offer flexibility in data visualization. These colors should be used sparingly, with the corporate and accent colors dominating the design.

  • LinkedIn's extended color palette

See examples of how these colors are used in data visualizations. You can also download quick reference guides with accurate color breakdowns for print and screen to help guide your designs.

Best practices

Learn how best to paint with our palette.

Do: Use only the approved color palette

Our colors have been carefully chosen to work well with our corporate palette. Stick to these colors and you can't go wrong.

  • Use only the approved colors

Do: Use accent colors carefully

Accent colors don't dominate a design, they compliment our corporate color palette.

  • Use accent colors carefully

Don't: Sample colors

The 'eye dropper' or color sampling tool is inacurrate. For best color reproduction, follow the numbers in the color guidelines.

  • Don't sample colors, use the numbers instead for best results