Our photographic style
Our approach to photography is human-centered, intimately-scaled, documentary.
A great LinkedIn photo is one that documents a real moment in time, a real LinkedIn member, a real professional life. Our images are unvarnished, imperfect (in just the right way), and true to lives our members are leading. They should feel they are lit by just the available light, using natural light when available. They have texture and a rich tonal range.
While LinkedIn is a large network, our imagery isn't. It's scaled to the individual, or to small teams. We seek to capture the human-scale reality of the diverse workplaces and professionals that have connected to create a powerful network.
We group our imagery into three large categories: LinkedIn member portraits, real moments, and still life with product.